Big data refers to the enormous amount of information that users generate every second, everywhere, and influences how we do business. These data, such as a click or likes are generated by users and used by brands or businesses to make informed decisions about how their services are being used. Data is becoming increasingly easier to collect and crucial for companies that rely on data to operate. These data help provide additional insights into consumer behaviour.
Before we explore the use of big data, let’s first look at the number amount that will enable you to understand its magnitude.
- According to experts, over 90% of the world’s data has been produced over the past two years.
- 2.5 quintillion bytes of data are produced daily
- 1 billion hours of YouTube videos are watched daily
Having a thorough understanding of your brand and audiences can help you get better results on your marketing plan as you can understand what is the audience’s needs and motivations to what they are looking for. With the help of online traffic tools, you can track and monitor the progress of specific metrics which can help you offer better insights on who to target and design or plan accordingly. These metrics include:
- Target audience
- Traffic sources
- Brand visibility
- Brands or businesses on search engines
- Followers or mentions on social media metrics
Examining these data can help analyse the behaviours and motivations of your target audience on what is the trends they are interested in before planning the design layout and content that will drive further engagement to them.
The main objective of any design strategy is to provide users with value and clarity. Companies can have a data-driven web design that provides an efficient user experience with the help of big data. It looks at traffic conversion rates, click-through rates, leads and helps to approach the design more scientifically without compromising too much of the functionality and visual appeal. A business can produce a data-driven website if properly analysed and enjoy higher rates of traffic.
The takeaway is that proper analysis of big data metrics can help make refined decisions when it comes to marketing or design planning to develop a web design that delivers a user experience that is satisfactory than a standard one. The best news is that there are a plethora of data that you can use, you just need to select the right metric to analyse and use it effectively.