Fei Yue aids vulnerable communities in Singapore since 1991, offering diverse programs and services to meet their specific needs.
The client had an online presence with hidden links and a complex site map that did not cater to user needs. The primary objective was to redesign the content structure and user interface, presenting crucial information in a user-friendly manner and improving navigation.
Disclaimer: All views expressed here are my own and do not necessarily reflect the views of the respective company.
YEAR:
2017
TYPE:
UI/UX
Mobile Design
Managing content system (WordPress PHP)
ROLE:
UX/UI Designer
Worked closely with our Creative Director
@ Krome agency
Modernised landing page
The landing page starts with a colourful visual that represents the brand’s values regarding teamwork and social services.
It moves onto details of who they are and highlighting how the client’s efforts have impacted island-wide. A consistent layout and colour shades are used throughout the pages in titles and subtitles.