Fei Yue

Redesigning a non-profit organisation website

Fei Yue has been helping the vulnerable and disadvantaged communities since 1991 through their diverse services and programmes catering to the needs of different populations. Their mission is to help those who need help and are committed to reaching out to the needy in Singapore.


The client’s online presence had many hidden links and a complicated site map which didn’t address the user’s needs. The main goal of the project was to redesign the content architecture and overall UI which will present the important information to users in an accessible way, making it easier for users to navigate.

Project created with the team at Krome agency
Disclaimer: All views expressed here are my own and do not necessarily reflect the views of the respective company.

Modernised landing page

The landing page starts with the colourful visual that represents the brand’s values regarding teamwork and social services.

It moves onto details of who they are and highlighting how the client’s efforts have impacted island-wide. A consistent layout and colour shades are used through the pages in titles and subtitles.

Open for opportunities

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