🎨 Art Direction  📱 Mobile Design 🖱 Web Design

Crafting visual stories for an Asian beer brewery 🍺

Asia Pacific Breweries Stories showcases the memories and milestones of Asia Pacific Breweries since their founding in 1931.

The task of the site was to translate the content into a website that was easy to navigate. The most challenging part was condensing all the information and stories. Through the graphics, we used it to convey the highlighted stories and ensured that it was a seamless browsing experience for the user.

I took ownership of this project, came up with the art direction and presented suggestions to the client.


UI/UX Designer


Wireframing (UX)
Art Direction
Website & Mobile (UI)
Wordpress PHP

Art direction approach

The overall idea is inspired by nostalgia marketing. The message for the website brand is to discover the untold stories behind the bottles hence the main theme revolved around the reflection on the path of the rich heritage of family beers and stories.

Retro products such as old remote control, film reels, and television sets are incorporated into the design. The visuals embraced the use of imagery, colour, and wildly varying types of treatments – translated this into a language that is loud and creates a look that iterates on the project vision.